CULTURAL SOCIETY
Creating Brand Assets for a Non-Profit Dedicated to Community Education
I worked as a team to research the mission and values of the Cultural Society and redesign their brand to create a more cohesive and relevant look. I came up with the final chosen concept, and my role was to create a primary logo for Cultural Society, as well as creating a set of responsive logo variations and identifiers for the brand’s brick-and-mortar and mobile museums.
Design Problem
Create a brand package for the Cultural Society, as well as redesigning its primary logo and identifiers for the AAPI History Museum
Tools Used
Adobe Illustrator • Adobe InDesign • Adobe Photoshop
Primary Logo (Light Background)
Brick and Mortar Identifier (Vertical)
Mobile Museum Identifier (Vertical)
Brick and Mortar Identifier
(Horizontal)
Mobile Museum Identifier (Horizontal)
Mobile Application (Side)
Trailer Application (Back)
Stationary Application
Merch Application (Tote Bag)
Merch Application (Sweatshirt)