●●● VISUAL BRAND DEVELOPMENT ●●●
An Adventurous and Casual Entertainment Brand
Creating a visual identity targeted towards teens and young adults who seek videogaming entertainment and tournaments proved to be quite the challenge for me. I had little knowledge of the video game world. I designed a simplistic and modern logo system using bold and geometric shapes to reflect the brand’s values of community engagement, relevance to a younger audience, and innovation. I extended the branding to team jerseys, stationary, an infographic, merchandise, and a vehicle wrap.
Design Problem
Create a fictitious company for a modern entertainment service and team
Create a fictitious company for a modern entertainment service and team
Tools Used
● Adobe Illustrator
● Adobe InDesign
● Adobe Photoshop
● Adobe Illustrator
● Adobe InDesign
● Adobe Photoshop
Responsive Logo Variations
Team Uniform (Front)
Team Uniform (Back)
Nintendo Switch Wrap
Xbox Controller Wrap
Lanyard
Stationary
Calander Flyer
Vehicle Wrap
