VOCÉ 21
Identity
A BRAND THAT STANDS FOR INDIVIDUALISM AND UNIQUENESS
Vocé 21 sells alternative, edgy clothing for late teens and young adults who value diversity and individuality. Referencing my research and inspiration, I incorporated large-weight sans-serifs, the colors off-black, white, and ultraviolet, and a balance of sharp and rounded shapes. These design choices display the brand’s values of individuality and uniqueness. The final result is a fully digitized logo for “Vocé 21”, along with mockups and prototypes.
Design Problem
Create a logo and prototypes for the fictitious clothing
brand Vocé 21.
Tools Used
Adobe Illustrator and Adobe Photoshop
