THE JWU COLLECTIVE

●●● VISUAL BRAND DEVELOPMENT, MARKETING COMMUNICATIONS, EDITORIAL LAYOUT, WAYFINDING & ENVIRONMENTAL ●●●

Making Traditional University Communications Not Boring
As a Student Assistant for the University Editorial and Design Department, I contributed to the university’s marketing and admissions efforts, as well as collaborated with various on-campus departments and staff. My role involved designing a wide range of visual materials, including flyers, postcards, identifiers, wall graphics, stickers, magnets, and print ads. Each project required close attention to branding guidelines, creative problem-solving, and timely execution to meet deadlines. 
Design Problem
Assist in developing print, editorial, branding, and environmental graphics that adhere to Johnson & Wales University’s brand standards and voice
Tools Used
● ​​​​​​​Adobe Illustrator
 Adobe InDesign
 Adobe Photoshop
●●● BRAND REFRESH CONCEPT 
●●● COLLEGE OF HEALTH & WELLNESS WALL GRAPHICS 
●●● COMMENCEMENT 2024 
●●● EVENT IDENTIFIERS

MORE CASE STUDIES!