LUVITA COCKTAIL DELIGHTS
A Brand that Captures the Spirit of Vitality and Happiness
This project involved creating package designs and marketing campaign collateral targeted towards women who love celebrating life and achievements. The campaign promotes the new “fruitful series” through the brand’s celebratory values and by highlighting the product as a guilt-free yet flavorful alternative to other brands’ canned cocktails.
Design Problem
Create four labels for a fictious beverage brand and a series of advertisements for a marketing campaign
Tools Used
Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Procreate App
